I specialize in branding, graphic, and web design, with a particular fascination for product design. For me, design is a process of connecting logical frameworks with creative storytelling, crafting work that aligns with a brand’s essence while being visually impactful. My experience includes executing brand identity applications for Louisa Coffee, extending their refreshed identity across various touchpoints. I also had the rewarding challenge of building a pet e-commerce brand from the ground up, handling everything from foundational identity design to packaging, website, and promotional assets.

Currently, I focus on developing brand identity systems for corporate clients, including large-scale rebranding projects for Farglory Land and Dali Group. Additionally, I’ve worked on consumer packaging design, bringing products like Niseko ice cream into retail spaces. My process emphasizes cohesive design systems, ensuring the integration of aesthetics and function across all brand expressions.

Outside of work, I find inspiration in music and gaming, particularly the visual design and UI details in games. These experiences often spark ideas that I incorporate into my creative approach, blending structured problem-solving with artistic exploration.