Project
Brand Identity
Role
Brand Designer
Date
2023
Type
Branding
floww
Since 1989, floww’s parent company has led Taiwan’s automotive retail industry. While traditional automotive retail focuses on functionality, floww sees car accessories as an extension of personal style, akin to the furniture in one's home. At the heart of the floww brand is a spirit of exploration, a playful approach to life, a keen sense of style, and dedication to creating delightful experiences.
Brand Personality
Energetic
Bold
Chic
Project Challenge
This project was interesting because the client wanted to use a brand-new platform for website building. Despite it being my first time with the tool and some features still developing, I saw it as a chance to learn. The final site differed slightly from the original design, but I captured the brand’s essence and effectively used the platform’s e-commerce features. The client was satisfied with the result.
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